Farlim, officially Bandar Baru Ayer Itam, is a residential neighbourhood within the city of George Town in the Malaysian state of Penang.

Construction of the 6 km (3.7 mi) long Ayer Itam–Tun Dr Lim Chong Eu Expressway Bypass, part of the Penang Transport Master Plan, is expected to be completed by 2025.

[8] The bypass will offer a direct route to the Tun Dr Lim Chong Eu Expressway and it is projected to reduce commuting time by 50%.

[18][19] It is anchored by HeroMarket,[20] replacing the previous Giant and consists of several eateries and health-related outlets which are arranged along the Thean Teik Highway.

In 2024, Suiwah Corporation, a local retail firm, launched Sunshine Central, a 3.64 ha (9.0-acre) mixed-use development that includes a nine-storey shopping mall.