[10][11][12] Farmers and fishermen received a higher percentage of the retail price using Farmdrop because no middlemen were involved in the supply chain.
[18] In March 2019, an ad from the company featuring a mix of fresh produce, bacon, eggs and butter, was rejected by TfL due to its updated regulation on high in fat, sugar and salt foods and how they are advertised in the London Underground.
[19] A debate ensued, with Farmdrop raising questions around the scoring system used to determine what is healthy food.
[20] The company declared it fully supported "preventing brands from aggressively advertising junk food to children".
[21] In December 2021, the company collapsed due to the inability to secure sufficient capital to continue operating.