In 2003, Australians consumed in excess of 22 million litres, making it Australia's best selling flavoured milk drink/milk shake at that time.

[1] The drink's popularity has more recently been reflected by some McDonald's, KFC and Hungry Jack's restaurants beginning to sell it as a part of their menus across the country.

Another well-known run of advertisements features a dramatic voice-over detailing world headlines and issues, but shows very low-key average Australian equivalents on screen.

In August 2011,[4] the company released a new product, Farmers Union Iced Coffee One, claiming that One had "100% taste, 1% fat and no added sugar", and was a completely new formulation.

[6] Farmers Union Iced Coffee features in the 2023 film Emotion Is Dead, written and directed by Pete Williams.