The company was founded by husband and wife, Mark and Karen Carson, from the basement of their home in 2002.

The company operates two retail storefronts, one in Omaha, Nebraska[3] and another in Overland Park, Kansas.

[4] The company specializes in building toys, brainteasers, and multi-player games.

[5] They collect various statistics on their consumers and toys, such as the ages of recipients and a 'Toy Value Index' which they display at the lower end of the respective product's page.

The series all share a common element, being at least 1 (one) bulge-like 'bubble' which can be pressed down to 'pop' it, making a pop sound.