The film is produced by Nandita Roy and Shiboprosad Mukherjee under the banner of Windows Production.

[4][5] Phullora Bhaduri is a tailor by profession, who lives in Dhulishohor with her husband, Bachospoti, mother-in-law Behula and brother-in-law Gogol.

Despite being told by model Bikki Sen and people in general that fashion is not for the fat, she starts writing about designs that suit all body types.

Gogol, in a bid to practise translation from Bengali to English, publishes her writings online and the Instagram handle, Fatafati, becomes a rage overnight.

Can Phullora, who has an alternative name for social media and herself, suffers from body image issues, reclaim her identity and tell the world who she is?