[1] However, the practice was met with complaints from consumers, and Open Text abandoned the idea within a few weeks.
[1] Unlike Open Text, GoTo.com was more successful that after five months, more than a thousand sites were paying for favored placement.
As part of the Google-AOL deal in 2005, Google agreed to give favored placement to content from AOL throughout its site.
[3] Benjamin Edelman, an assistant professor at Harvard Business School, claims that Google has "hard-coded" bias in the algorithm it employs to generate its OneBox results which are shown usually at the top when a query can be answered quickly or a direct link can be given.
[4] However, Barry Schwartz, CEO of RustyBrick, points out that OneBox results are not organic and therefore should not been viewed as algorithmic.