Any person who violates the provisions of this Act shall be guilty of a misdemeanor and shall on conviction thereof subject to a fine of not more than $100,000.

The provisions of this Act which affect the regulation of advertising shall terminate on July 1, 1969, but such termination shall not be construed as limiting, expanding, or otherwise affecting the jurisdiction or authority which the Federal Trade Commission or any other Federal agency had prior to the date of enactment of this Act.

Surgeon General Luther Terry issued a detailed report saying that cigarette smoking was a health hazard on January 11, 1964.

The bill also removed a threat to tobacco interests by prohibiting any other health warning by federal, state, or local entities for a period of time.

A conference committee resolved differences between the House and Senate bill versions by compromising on a four-year ban of FTC action.