It has evolved to cover a broad spectrum of topics, including relationships, career, fashion, beauty, and women achievers who have left a mark in their chosen field.

Femina's efforts to keep in sync with the changing times, becomes evident through its choice of tagline that accompanied the issues over the years.

From January to July 1981, the tagline, "The Exciting World of Women", aligns Femina's identity more as a women-centric magazine.

According to Tarun Rai, the CEO of Worldwide Media the reason behind the new tagline was to "celebrate how far the contemporary Indian woman has come" and that Femina "continues to be a beacon of change for her.

"[14] For Prachi Tiwari, Femina's brand publisher, this tagline is to pay a tribute to the "multifaceted woman of today, who is more than one person, playing more than one role.

"[15] A new column was introduced in the late 1980s, specifically dedicated to answer any form of sexual dilemmas faced by women.