[1][2][3] It was marketed toward older women, and for a time it was one of the leading special-interest magazines in South Africa.

"[5] Raphael's company, Associated Magazines in Cape Town acquired Femina and published their first issue in April 1988.

[1][2][3] At the time of Femina's closure, Media24 was the predominant publisher of consumer magazines in South Africa.

[6] As of 1992, editor-in-chief Jane Raphaely was also chief editor of the South African edition of Cosmopolitan.

[7] Features editor and columnist Laura Twiggs also presented a weekly chat show on the arts for Fine Music Radio in Cape Town.