The brand had a media launch in 2001, and the marketing promotion was through a team of sponsored professional skateboarders and BMXers.

[5] Fenchurch produces male and female skateboarding fashion collections, accessories, shoes and luggage.

[2] In 2007 the company produced a bag made from drinks can ring pulls[6] in association with HIV/AIDS charity Bottletop.

There was a capsule collection in collaboration with the Baguette Fingers planned for S/S 2021, range to include over sized cargo pants, cropped cycling shorts and pop socks.

On 18 March 2011 it was announced that Fenchurch had been bought by JD Sports and have made all staff redundant bar the Creative Director, Chris Isherwood.