[1] The fashion label made Rihanna the first woman and also the first person of colour to head a luxury brand for the LVMH group.

[3] On 10 May 2019, Rihanna announced her partnership with LVMH by posting the name and logo of the venture to her social media pages.

[4] She also wrote a thankful caption, commending LVMH in working with her: "I couldn't imagine a better partner both creatively and business-wise, and I'm ready for the world to see what we have built together."

He also added: "Everyone knows Rihanna as a wonderful singer, but through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real CEO and a terrific leader.

"[5][6] Fenty was previewed on T: The New York Times Style Magazine, where Rihanna wore several garments and accessories from her first collection.