Giulio Ferrari was born on 9 April 1879 in Calceranica al Lago, at the time part of the Austrian County of Tyrol.

In 1952, Ferrari was aged, tired, and childless, so he chose Bruno Lunelli (1907–1973), who owned a wine shop in Trento and had five children, to take over the winery.

In 1969, Bruno Lunelli, aged 63, decided to step down and leave responsibilities to the second generation: Franco (1935), Giorgio (1937), Gino (1939), Carla (1945), and Mauro (1948).

Starting with the 2021 Emilia Romagna Grand Prix, Ferrari Trento became the official toast of Formula One,[4] taking over from Carbon champagne.

Ferrari Trento is a member of the Trentodoc consortium, an association that disciplines the production of this type of sparkling wine.