Its mission is to present outstanding examples of cinema to film enthusiasts in different cities around Turkey and to introduce Turkish cinema to the rest of the world.

During its first 16 iterations the festival has visited the cities of Ankara, Artvin, Baku (Azerbaijan), Bursa, Çanakkale, Drama (Greece), Eskişehir, Gaziantep, Istanbul, Izmir, Kars, Kayseri, Malatya, Mersin, Ordu, Samsun, Sarajevo (Bosnia and Herzegovina) and T’blisi (Georgia).

The festival also puts on a programme of workshops to which it invites a number of filmmakers from Turkey and overseas.

The Golden Bull is a film award which has been awarded annually since 2009 to the best film at the Festival on Wheels as selected by the international jury and currently carries a cash prize of €10,000.

The Silver Bull is a film award which has been awarded annually since 2009 to the second best film at the Festival on Wheels as selected by the international jury and currently carries a cash prize of €5,000.