As of 2010 the company is one of the official sponsors of the English football club Manchester United F. C.[4] The Concha y Toro Vineyard was founded by Don Melchor de Santiago Concha y Toro, ex-Minister of Finance, and his wife, Emiliana Subercaseaux, in 1883.

The directors currently include the present Marquess of Casa Concha, Chilean diplomat and ambassador Mariano Fontecilla de Santiago-Concha, great-grandson of the founder.

[7] Vineyards and factories of Concha y Toro in Pirque, Santiago Metropolitan Region, are connected by roads with names such as Marqués de Casa Concha or Conde de la Conquista, titles connected to the history of the company.

In 1987, after partnering with U.S. importer Banfi Vintners, the company started to incorporate more advanced technology in all of its production stages.

The synergy between the two brands have led to a natural alliance", especially due to equivalence of their symbols and distinctive seals.