Feud (professional wrestling)

Feuds may last for months or even years; conversely, they may be resolved with implausible speed, perhaps during a single match.

[1] Feuds are often the result of the friction that is created between faces (the heroic figures) and heels (the malevolent, "evil" participants).

Common causes of feuds are a purported slight or insult, although they can be based on many other things, including conflicting moral codes or simple professional one-upmanship such as the pursuit of a championship.

Due to the complexity of modern wrestling storylines, some feuds lack the traditional ‘face vs. heel’ narrative.

Many feuds take place between two faces, while some involve characters that don’t fit either traditional role, often called tweeners.