In August 2015, Google announced its intention to restructure the company, moving less central services and products into a new umbrella corporation, Alphabet Inc. As part of this restructuring plan, Google Fiber would become a subsidiary of Alphabet and would possibly become part of the Access and Energy business unit.

In March 2022, Google Fiber announced it would bring high speed internet to the Des Moines, Iowa, metro area, making it the first expansion in five years.

[16]In October 2023 Google Fiber rebranded to GFiber and announced plans to begin offering 20Gig internet and Wi-Fi 7 hardware in the near future.

Instead, during the sign-up process for Google Fiber, customers are presented with promotions for three virtual MVPD services: sister company YouTube TV, as well as FuboTV and (later) Philo.

Additionally, Google offered micro-grants to community organizations that want to start up digital literacy programs in Kansas City.

Neighborhoods are said to be selected based on demand:[44] Google placed deployment in Overland Park, Kansas, on indefinite hold in October 2013, following delays by the City Council over concerns about whether an indemnification clause that Google required might force the city to repair any damage caused by the project.

[90] Google Fiber announced it would start offering high-speed Internet, TV and telephone service in north Huntsville on May 23, 2017.

[92] Google Fiber announced it would start offering high-speed Internet, TV and telephone service in northeast West Des Moines on March 22, 2021.

[100] A few details were given about the vast extent of the construction that was being undertaken, Google was in the process of deploying about 4,000 linear miles (6,500 km) of fiber-optic cable throughout San Antonio.

[103] However, in January 2017, construction was halted pending concerns about the placement of Google Fiber huts in city parks.

[104][105] Mayor Ivy Taylor expressed commitment to working with Google to address community concerns and allow the project to continue.

City staff said the majority was on the far Northwest and Northeast sides, including the pilot area in the Westover Hills neighborhood.

After closing service in Louisville, Kentucky, the company said it learned from its challenges and refined its micro-trenching program to go deeper.

[108] Google Fiber got the service to sections of Louisville in five months after it first announced that it would be coming to the city—faster than it had ever deployed before—by using shallow trenching.

[111] Prior to departing, Google Fiber service was criticized for disruptive infrastructure installations and poor workmanship.

[116] On September 10, 2015, Google tweeted[117] that it was exploring the possibility of adding Irvine and San Diego, California, as future expansion cities.

[119] On December 8, 2015, Jill Szuchmacher said the company will work with Chicago city leaders to collect information and study factors that could affect construction of Google Fiber.

[120] On June 14, 2016, Jill Szuchmacher said the company will work with Dallas mayor Mike Rawlings to try to bring another hub to Texas.

In 2017 Google Fiber launched in three new cities: Huntsville, Alabama; Louisville, Kentucky; and San Antonio, Texas.

We have always believed in being transparent with our products and pricing, so we’ve launched an initial version of the label before this FCC requirement goes into effect.

"[129] The Electronic Frontier Foundation criticized the practice, noting the ambiguity of the word "server" which might include such common application protocols as BitTorrent, and Spotify, as well as the effect of and on IPv6 adoption due its lack of NAT technical limitations on network servers, but also noted similar prohibitions from other ISPs such as Comcast, Verizon, Cox, and AT&T.

It is stated that the Google Fiber bar delivers "what the body needs to sustain activity, energy, and productivity.

[136] On April Fools' Day 2015, Google Fiber announced Dial-Up Mode for people who prefer slower Internet.

[137] For the 2016 April Fools' Day joke, Google Fiber announced it was "exploring 1 billion times faster speeds".