Fife Clark

Sir Thomas Fife Clark CBE (29 May 1907 – 29 March 1985) was a British journalist and civil servant.

Clark served as Downing Street Press Secretary, between 1952 and 1955, under Prime Minister Winston Churchill.

[1][2] He then served as Director General of the Central Office of Information for almost seventeen years (1954–71).

In this role, he produced long running campaigns for road safety and army recruitment as well as being in charge of the British Pavilions at the World Fairs.

[3][5] In 1971, Allen & Unwin published Sir Fife Clark's work, The Central Office of Information.