15 minutes of fame

In the autumn of 1967, Pontus Hultén (the director for the Moderna Museet) asked Olle Granath to help with the production of the exhibit, which was due to open in February 1968.

Granath claims that submitting his manuscript, Hultén asked him to insert the quote: "In the future, everyone will be world-famous for 15 minutes."

A crowd gathered trying to get into the pictures and Warhol supposedly remarked that everyone wants to be famous, to which Finkelstein replied, "Yeah, for about fifteen minutes, Andy.

[7] On the other hand, wide proliferation of the adapted idiom "my fifteen minutes"[8][9][10][11] and its entrance into common parlance have led to a slightly different application, having to do with both the ephemerality of fame in the information age and, more recently, the democratization of media outlets brought about by the advent of the internet.

"[14] John Langer suggests that 15 minutes of fame is an enduring concept because it permits everyday activities to become "great effects.

The British artist Banksy has made a sculpture of a TV that has, written on its screen, "In the future, everyone will be anonymous for 15 minutes,"[17] which was later used in the lyrics of Robbie Williams' song "The Actor" from his 2006 album Rudebox.