It was generally well received by media and critics who drew comparisons to the works of Janet Jackson and the video for "Put the Needle On It" (2002) by Dannii Minogue.

[7] In the middle eight it features a breakdown where the song's usual instruments are replaced with hand claps whilst some of the media reported that Cole's voice had a Whitney Houston-like tone to it.

[10] "Fight for This Love" was later covered by British boyband The Wanted, who released it as the B-side to their number-one single, "All Time Low".

She said "Whilst it does sound just a little bit Girls Aloud-y, we still love it, and can see it being a huge hit on the club circuit up and down the country ... we think this is going to send her well on her way to global superstardom.

It's a sleek, powerful production..."[8] Matthew Chisling of Allmusic picked the song as one of the best from the album, praising it for being "a terrific midtempo number with a heck of a chorus.

"[13] Meanwhile, David Balls of Digital Spy was only moderately impressed and argued that "Cole's vocals aren't terribly strong" but that she had "understated charm and lots of 'X Factor' exposure".

'Fight for This Love' is a midtempo pop-R&B track with subdued, synthy production and an infectious hook that gnaws into the consciousness – albeit after a few listens.

[15] The final first week sales totalled 292,000 copies[16] beating the 213,000 that Girls Aloud's debut single, "Sound of the Underground" sold back in 2002.

[31] As of December 2012, "Fight for This Love" has sold over 1 million copies in the United Kingdom,[1] making it the best selling single of Cheryl's career both solo and with Girls Aloud.

"[34] The video starts off with Cole in a simple white vest, and biker gloves, accompanied with an entourage of female dancers dressed in black.

[35] Various scenes throughout the video include Cole in silk leopard print bottoms, an all black outfit with silver sparks coming out from both sides of her top,[35] standing in what would appear to be her maths workbook, in which she has been doodling and writing poems rather than doing her maths while wearing what appears to be a corset with two miniature beds of nails strapped to the side and [later] a soldier themed outfit with the famous red Balmain jacket in which she salutes a full eight times during the video.

"[36] Anna Pickard of The Guardian took a different opinion choosing to focus on how Cole appeared to be "making up for the lack of having Girls Aloud around her by pretending to be all of them at once" and anguish of her own marriage issues.

[32] She noted that Cole's various outfits appear to distract people from the lyrics of the song which "seem to be, a thinly veiled reflection on her own marriage compounded by the sad mooning face she keeps pulling.

UK paper, The Daily Telegraph wrote that Cole "nailed the harmony vocal with a fragile empathy that should silence those who dare to suggest she can't sing.

"[49] In December ITV1 aired a one-off television special titled Cheryl Cole's Night In, presented by Holly Willoughby.

She performed "Fight for This Love" with her hair in a tight bun and a ninja-inspired outfit, another variation on the military theme which had become synonymous with the song.

[55] Cole also received media attention for performing without her wedding ring, following reports that husband Ashley had cheated,[51] as well as for allegedly miming the song.

[54] In January 2010 Cole flew to Germany to perform "Fight for This Love" at German Award Ceremony, DLD Starnight at the Haus der Kunst in Munich.