[4] In 2016, the company signed a pact with Hollywood giants 20th Century Fox,[5] a partnership that has seen to the distribution of films within West Africa such as Independence Day: Resurgence, Logan, Assassin's Creed, and Kingsman: The Golden Circle.

[10] The origin of the company dates back to 2012, when the founding CEO Kene Mkparu, in collaboration with co-founders and members of the board of directors, became the first beneficiary of the Creative and Entertainment Fund provided by The Bank of Industry,[11] with which they kick-started business in December 2012.

[12] In 2014, the company went into partnership with investment giants African Capital Alliance to finance its long term expansion goals.

[16] Since 2012, they have opened two cinemas in Ibadan (at Dugbe and Samonda), one each in Port harcourt, Benin, Akure, Kano, Lekki, Oniru and Victoria island in Lagos.

[18] American cine-tech giants Mediamation released a statement in April 2019, announcing their partnership with the company to build the first MX4D theater in West Africa.