It was founded by current publisher Dov Kornits and Colin Fraser[citation needed] in July 1997, in Sydney.
The magazine has been through many changes over the course of its existence, beginning as a black-and-white free press publication with Hoyts, and evolving into a glossy newsstand title.
[2] FilmInk is a consumer-based publication that covers all types of films, from arthouse releases to the biggest blockbusters.
[1] Common elements include the extended "front of the book" section called "Keeping It Reel" with small features like "New Faces", "Dumb Ideas", "Hollywood Arseholes", "Talking Movies", "Director's Cut", "Cameo", "Icon", "FilmInk Loves", "Backstory", "Role Model", "Premiere", "quoteUNQUOTE" and "What's Wrong With the Australian Film Industry with Reg Diplock, the peoples critic".
[1] In 2019, the company announced that it was branching out into theatrical distribution in Australia as "Filmink Presents", starting with Wrinkles the Clown.