In 2015, a video is uploaded to YouTube depicting a clown named Wrinkles emerging from beneath a young girl's bed.

In the following months, it is revealed that Wrinkles is a professional clown in Florida who offers his services to the parents of misbehaving children, showing up to frighten them unannounced as a deterrent to future bad behavior.

Over the course of the next four years, Wrinkles becomes an object of folklore both locally in Florida and across the United States, with children routinely calling the number either alone or with friends as a sort of rite of passage.

Additionally, further videos appear depicting Wrinkles either frightening people outside their homes or engaging in disturbing behavior, such as waving to motorists from a darkened roadside.

Wrinkles expresses satisfaction with the impact the project has had while contemplating its future, and the role it has had in contemporary American pop culture.