Juan Serrano Pineda, better known as Finito de Córdoba, (born 6 October 1971) is a Spanish bullfighter.

His debut with horses took place on 25 March 1989, in Marbella (Málaga), with Espartaco Chico and Pepe Luis Martín, and calves from Juan Pedro Domecq.

He took the alternativa in Córdoba on 23 May 1991, with Paco Ojeda as sponsor and Fernando Cepeda as a witness, with Torrestrella cattle.

He confirmed the alternative in Madrid on 13 May 1993, with José Ortega Cano as sponsor and Manuel Caballero as a witness.

Throughout his career, he has had successes such as the main door of Las Ventas fighting bulls from Aldeanueva (1993), the indulto of Tabernero in Córdoba by Gabriel Rojas (1994), the main doors in La Monumental,[1][2] the award for the best bullfighter of the Quito Bullfighting Fair (1999), or the golden pen award in Plaza de Toros de Valencia (2000).