She started training as a disk jockey and worked at college radio in Georgia State University.

[2] After receiving a degree in Speech Communications, Bloom began her professional career in 1991 at WSTR FM as the station's assistant music director,[4] and she also served as an on-air personality.

[5] In 1994, EMI Records head Daniel Glass appointed her to the position of Director of New Artist Marketing.

[2] After working at EMI, Bloom served as the Director of Media Relations at Zero Hour Records.

[8][9] Her agency represents acts including Jesse Clegg and Wayna, who was subsequently nominated for a Grammy award.