They were at a gallery private view in London, and Emma Dexter, then a curator at the Institute of Contemporary Arts (ICA), talked to Leckey.

He argued that the most exciting art form of the time was the music video, and intrigued, Dexter invited him to make a work demonstrating it.

[2] The title, Leckey said, was about the notion that "something as trite and throwaway and exploitative as a jeans manufacturer (Fiorucci) can be taken by a group of people and made into something totemic, and powerful, and life-affirming.

Notably, at one point, an animated element - a bird tattoo image - appears as if released from the hand of a dancer, then carried into the next shot finds its place on the arm of another of the film's nightclubbing subjects.

"[3] Jamie xx sampled dialogue from the film, including Leckey reciting the names of fashion brands, on "All Under One Roof Raving".