As a meeting place and an international point of reference for debate, the main objective of FiraTàrrega is to boost the performing arts market, opening the door to the internationalisation of the companies.

Other more specific objectives are the accompaniment and promotion of creations by emergent artists, encouraging training, focused on artistic creation and culture management and on generating strategic alliances to develop transnational street art circuits or productions.

The Fira de Teatre al Carrer de Tàrrega was born in 1981 thanks to the initiative of the then Mayor of Tarrega, Eugeni Nadal, and as the result of a confluence of ideas: that of converting the town's local festival into a grand fiesta; encouraging the people to take part and get involved and put the whole town to the service of a concrete project, in this case, for the theatre.

To carry out this project, Nadal had, from the outset, the complicity of Xavier Fàbregas, Head of Servei de Cinematografia i Teatre at the Generalitat de Catalunya and Joan Font, director of Comediants.

At that precise historic moment, a series of factors contributed to getting this initial project of the ground: