[1] Their inventory covers many different products from homewares, lifestyle accessories, unique tech, and unusual alcohol gifts.

Two friends in college, Michael Acton Smith and Tom Boardman decided that they had a good idea for a new drinking game – the Shot Glass Chess Set.

The idea prompted them to create a completely online company where people could purchase this and other obscure but “cool” products.

The idea was to create a site where the public could meet with original and interesting products.

[2] Most of the products sold on Firebox are skewed towards people who are into obscure or abstract items that are unique and hard to come by otherwise.