Firefighter calendar

They are typically marketed towards heterosexual women, and are often created by fire departments to raise money for charity.

These magazines depicted muscular men in minimal or no clothing performing poses.

[1] When pornography grew in popularity in the United States in the 1960s and 1970s, particularly after Manual Enterprises, Inc. v. Day made images of male full-frontal nudity legal, straight women began to be targeted as consumers of male-focused smut, which gave way to female-targeted calendars.

The Australian models are considered celebrities in Taiwan, and their visits attract considerable media attention.

Other types of beefcake calendars include those featuring college students, police officers, and Latino models.