Fireside chats

It is far-reaching and simultaneous in releasing messages given for transmission to the nation or for international consumption.Roosevelt believed that his administration's success depended upon a favorable dialogue with the electorate, possible only through methods of mass communication, and that it would allow him to take the initiative.

"[3] Historian Douglas B. Craig says that Roosevelt "offered voters a chance to receive information unadulterated by newspaper proprietors' bias" through the new medium of radio.

ET that Sunday night, on the eve of the end of the bank holiday, Roosevelt spoke to a radio audience of more than 60 million people, to tell them in clear language "what has been done in the last few days, why it was done, and what the next steps are going to be".

Within two weeks people returned more than half of the cash they had been hoarding, and the first stock-trading day after the bank holiday marked the largest-ever one-day percentage price increase.

NBC White House announcer Carleton E. Smith gave him a simple introduction: "Ladies and gentlemen, the President of the United States."

[10] Presidential advisor and speechwriter Samuel Rosenman recalled his use of common analogies and his care in avoiding dramatic oratory: "He looked for words that he would use in an informal conversation with one or two of his friends.

[14] The radio historian John Dunning wrote that "It was the first time in history that a large segment of the population could listen directly to a chief executive, and the chats are often credited with helping keep Roosevelt's popularity high.

When he realized that a slight whistle was audible on the air due to a separation between his two front lower teeth, Roosevelt had a removable bridge made.

[9]: 240 An estimated 62,100,000 people heard Roosevelt's fireside chat on December 9, 1941—two days after the attack on Pearl Harbor—attaining a Hooper rating of 79, the record high for a Presidential address.

You felt joined to these unknown drivers, men and women smoking their cigarettes in silence, not so much considering the President's words as affirming the rightness of his tone and taking assurance from it.

"[9]: 450–451 [48] This level of intimacy with politics made people feel as if they too were part of the administration's decision-making process and many soon felt that they knew Roosevelt personally.

A major criticism [weasel words] given about the fireside chats was this: "It can be argued that it is impracticable, that it rests on false assumptions about the nature of the American people, public opinion and Congress, and that the benefits of such a course are likely to be out‐weighed by the evils."

The practice of regularly scheduled addresses began in 1982 when President Ronald Reagan started delivering a radio broadcast every Saturday.

[51] Currently, presidents use newer and more advanced forms of communication using specific social media outlets to project to bigger groups of people.

President Barack Obama used the social media network Twitter for the first time in 2009 to address the public, much like Roosevelt did while giving his famous fireside chats.

It is noted as "an influential series of radio broadcasts in which Roosevelt utilized the media to present his programs and ideas directly to the public and thereby redefined the relationship between the President and the American people.

NBC microphone used for Roosevelt's fireside chat radio broadcasts
Filmed excerpt of the fireside chat on the State of the Union (January 11, 1944), [ 13 ] in which Roosevelt discusses a Second Bill of Rights
Poster quoting Roosevelt's fireside chat of December 9, 1941
Poster quoting Roosevelt's fireside chat about the coal crisis. On May 2, 1943, Roosevelt issued an executive order that placed coal mines under the control of the U.S. government.