First, Break All the Rules, subtitled What the World's Greatest Managers Do Differently (1999) is a self-help book authored by Marcus Buckingham and Curt Coffman about improving employee satisfaction.

The book appeared on the New York Times bestseller list for 93 weeks.

[2] Buckingham and Coffman discuss the fallacies of standard management thinking and how good managers create and sustain employee satisfaction.

The book is a result of observations based on 80,000 interviews with managers[3] as conducted by the Gallup Organization in the last 25 years.[when?]

The book goes into detail on debunking old myths about management, and gives advice to employers on how to obtain and keep talented people in their organization.