First-time user experience

In human–computer interaction and UI design, a first-time user experience (FTUE) refers to the initial stages of using a piece of software.

This differs from the out-of-box experience (OOBE), which is specifically about packaging, information presentation, and setup of the system out of the box.

For example, it was found that by changing the FTUE task from rating 15 individual items to rating a smaller number of groups of items, the time taken to complete the initial task was reduced by more than 50% and user satisfaction with the resulting recommendations increased.

[3] In this light, the idea of the FTUE becomes one of maximizing the benefit to the online community and the quality of the recommendations while minimizing the increase in the rate of user attrition.

Preventing customers from abandoning software after the initial exposure is a goal of good FTUE design.

[8] The experience of a service or product's use is consistent of three main forces: familiarity, functional dependency, and emotional attachment.

FTUE interface of the Wikipedia Android app. The screen will not appear on subsequent uses of the app unless the app data is cleared.
An illustration describing the temporality of experience for extended interaction with products.