It is a recognized field in user experience design, and it also draws from adjacent disciplines such as information architecture, content management, business analysis, digital marketing, and technical communication.
Here, she also provided the analogy that "content strategy is to copywriting as information architecture is to design.
"[5] Content strategists are often familiar with a wide range of approaches, techniques, and tools.
The perspectives that content strategists bring also depend heavily on their professional training and education.
However, content strategy is "about more than just the written word," according to Washington State University associate professor Brett Atwood.