[1] Shortly before After School's comeback with "Flashback", Pledis' Managing Director revealed the group would release their sixth maxi single in the Fall of 2012.

A 30-second music video teaser was revealed through Pledis Entertainment's official YouTube channel on June 10, 2013 and it gained over 200,000 views in just under 24 hours.

A second teaser was released on June 11, 2013 featuring E-Young, who played an instrumental version of the song on guitar, bass, drums and piano.

Promotions for "First Love" began on June 13, 2013, after the release of the single, by the group holding a press conference, showcase and their comeback stage on Mnet's M!

It was revealed that the group will not be promoting on KBS's Music Bank due to conflicts between the broadcasting company and After School's record label, Pledis Entertainment.