Despite being also released as a single in the US and critically praised by Billboard,[3] it failed to chart due to business political differences between Mercury Records and Coca-Cola wanting to promote either First Time or Save Up All Your Tears, according to Beck's interview with Rock Eyez in 2009.

[4] Bill Coleman from Billboard wrote, "Fledgling rock vixen takes another shot at radio approval with this well-sung power ballad.

The other version is a "concept" video: At the beginning, Beck is seen in her bathroom, applying mascara and checking her hair, then makes a quick phone call.

The song was covered in a Spanish version for the Latin American Coca-Cola campaign by Mexican singer Rocío Banquells, under the title Primera Vez, released on her album En El Alambre.

CD maxi In 2006, Sunblock, an electronic music group from Sweden, recorded a cover of the song with Robin Beck for their second single.