The Erlanger & Galinger, and Hale Shoe Company moved in to the building in February 1928, and was followed by leather goods store Riu Hermanos.

[6] A year later, HUB: Make Lab, an incubator for creative startups akin to the Chelsea Market along with Fred's Revolucion, an artist-run bar and The Den Coffee & Contemporary Culture, a coffee shop and a space for contemporary artists, all opened in 2016 after the successful efforts by the Escolta Commercial Association Inc. to revive the street along with the bi-monthly Escolta Block Party.

The three towers have the same ornamental treatments of thin cylindrical moldings running up to the square plates and continued by beveled arches that relate to the windows at the sixth floor.

[1] The central tower which contains the main entrance of the building has a rigid arch and capped by elongated octagons that bordered a display.

In June, the restored FUB won the Malasakit Gran Prix Award, at the 2024 Good Design Philippines.

Robert Sylianteng, owner and President with wife Lorraine accepted the highest prize from Department of Trade and Industry's Design Center of the Philippines' Mylene Abiva.