Firuz Kanatlı (1932 – 18 October 2017) was a Turkish businessman and founder and honorary president[1] of the well known company Eti.
The dream of establishing his own business lead Kanatlı to search for a work branch.
His grandparents' first millstone-flour mill "Gümülcine" (Turkish for Komotini, a city in East Macedonia and Thrace of Greece) led him to reconnect with his family history, and led him to the idea to produce pasta.
He wanted to bring his cookies onto the market under the name Bal (Honey) but someone else had already claimed the rights to that trade mark.
[2] Because of this, he created the brand "Eti" (Turkish for "Hittites") instead, and began producing under this name in 1962.