Fish Hooks is an American animated television series created by Noah Z. Jones and developed by Alex Hirsch and William Reiss for Disney Channel.
The series chronicles their daily lives as they deal with typical teen problems, such as romance and homework, as well as havoc conjured with other animals in the pet store.
In 2009, Disney Channels Worldwide's President of Entertainment Gary Marsh said of the show, "The Fish Hooks team has created one of the most original, inventive animated series on television – bringing an ingenious twist to the classic archetypes of high school life."
[1] The series is created and co-executive produced by children's book illustrator Noah Z. Jones and developed for television by Alex Hirsch and Bill Reiss.
In The Encyclopedia of American Animated Television Shows, David Perlmutter wrote, "While this program started out well, given the veteran talent involved, it quickly faltered, becoming so obsessed with plotting the minutiae of its own self-created fishbowl universe that it abruptly lost its creative touch."