Fitocracy was an online game and social network that aims to use gamification to help users improve their fitness.

Both were self-described computer nerds who had succeeded in improving their own fitness and decided that game mechanics could help others to do the same.

[5] In November 2011, the site introduced advertising, along with a paid option, known as Fitocracy Hero, which was ad-free and offered additional features.

[5] The site presents users with quests to perform for additional points, typically consisting of a set of related activities.

[4] Fitocracy was initially covered by technology and gaming focused media, such as TechCrunch,[5] Slate,[14] Lifehacker,[15] Kotaku,[16] and Destructoid.