Fixing America claims that the "ordinary" American people are those most suited to disentangle problems and crucial issues, saying that they are the ones who deal with complexity everyday, struggling to make ends meet and put their children through college.

Produced by Steve Laffey and creative and business partner Stephen Skoly, the documentary was shot in 18 states and the District of Columbia in April and May 2011, traveling on the back roads and byways of America from Fort Collins, Colorado; to Washington, DC; to New England.

In January 2011, Steve Laffey was working on a media plan for an Internet TV and radio business that would reproduce the quality of direct, one-on-one communication with people he had been able to experience in the last few years during his numerous trips across America.

While drafting the plan, word reached two individuals Laffey had never met, Scott "Boss" Hogg and Barry Hinckley, who invited him to the Sundance Film Festival to talk about it.

Listening to J. C. Chandor, Laffey believed that making a grassroots documentary film featuring the American people frankly voicing solutions would be a better first step to help fix America.