[2] The Lord Lieutenant of Somerset, Elizabeth, Lady Gass, had shown her support as had David Heath MP and the local TV, radio and newspapers.

The blazon or heraldic description of Somerset County Council's coat of arms is "Or, a Dragon Rampant Gules holding in the claws a Mace erect Azure", meaning a red upright dragon on a gold background holding an upright blue mace.

It has superficial similarities to the gold wyvern on a red background traditionally associated with Wessex (of which Somerset was part).

The logo that is based on the coat of arms is available for sale,[9] but technically as it bears the mace it still represents the County Council.

A commercial version of this armorial banner still currently exists, on a white background with 'Somerset' stenciled on the top of the flag.