Special customers, with whom players can interact, occasionally enter the store and discuss the dystopian state of world affairs.

Setting Flat Eye in a gas station came from a desire to let players meet a wide variety of people from different backgrounds.

[4] Although PC Gamer felt it did not live up to its potential, they said it was still interesting for its focus on showing the negative traits of capitalism that are usually glossed over by other business simulation games.

[2] Rock Paper Shotgun praised the narrative elements and called Flay Eye a "compelling and thoughtful exploration" of the negative aspects of capitalism.

[5] Hardcore Gamer, who praised the dialogue and satire, called it "a sweet and savvy twist on simulation games".