Flavour and Life

[2] Flavour and Life was established in 2011 and is a member of the FAL Group, an international and local conglomerate of 75 companies, spanning 17 countries in the Middle East, Australia, the Americas and Europe.

The China, India, and the United States regional offices operate for their respective domestic markets, as the three largest populated countries in the world.

[5] Flavour and Life is a maker of low-calorie, low-sugar and fat-free food and beverages products that include Coco Joy – its flagship brand utilizing coconuts.

Coco Joy is currently in a partnership with Disney, Pixar, and Marvel to feature their respective characters on an assortment of products targeted for kids.

[7] Cricket legend Sir Vivian Richards and ASP world title contender Sally Fitzgibbons are also signed as official brand ambassadors.