[1] Flea Market Music was founded in 1992 by Jim Beloff and his wife, Liz Beloff, to publish music books for the ukulele community.

[2][3] A guitarist for many years, Jim bought a used Martin ukulele at a flea market and later left his job with Billboard Magazine to make a full-time career of promoting the ukulele.

[4][5] The company name combines the meaning of ukulele in Hawaiian, 'jumping flea', and the purchase of Beloff's first ukulele at the Rose Bowl Flea Market.

[6] Flea Market Music has published a wide variety of ukulele instructional books (distributed by the Hal Leonard Corporation) and DVDs as well as CDs of recorded ukulele music.

[7] Beloff and his wife, Liz, perform and give workshops at festivals and other musical events to promote ukuleles and the Flea Market Music products.