Flektor was a web application that allowed users the ability to create and “mashup” their own content (photos, videos, music, etc.)
[1] Flektor offered tools and widgets that included audio, video, photos, text, and approximately 100 effects, transitions and filters to be used with media.
Flektor's erstwhile competitors include Slide.com (founded by PayPal co-founder Max Levchin), RockYou!, Yahoo’s JumpCut and Brightcove.
After selling Naughty Dog to Sony, Rubin focused on a comic book series called Iron and the Maiden before teaming up again with Gavin to venture into the web industry with Flektor.
Use of Flektor’s polling system, enabled hosts John McLaughlin and Geoffrey Garin to cater their questions towards subjects of voter-interest.