The platform also noted information that was user generated – such as people marking a book as favorite or leaving a review or rating.

[27] Myntra continues to operate alongside Flipkart as a standalone subsidiary focusing on separate market segments.

[49] The Samarth program supports with onboarding and helping them sell their products online beyond their local markets, and across the country.

[59][60] The following month, Flipkart acquired the intellectual property of gaming startup Mech Mocha for an undisclosed amount.

[61] The acquisition formed part of Flipkart's plans to gain and retain users by offering casual games.

[63] As of 2021, the Flipkart app was available in 8 local Indian languages, Gujarati, Bengali, Odia, Hindi, Telugu, Kannada, Marathi and Tamil.

[69][70] Shopsy surpasses 200 million app downloads on its 2nd anniversary in the month of July in 2023 with more than 60% of users hailing from tier-3 markets and other cities.

It was announced that a cash payout of approximately $700 million was to be made to the former and current employees who were holding PhonePe's shares.

[74] The same month, the company established the Flipkart Foundation to support entrepreneurship and skill development within the underserved communities in India.

[75] In 2022, Flipkart entered the Non-Fungible Tokens (NFTs) and Web3 segment by letting the Indian purchasers of Nothing Phone (1) to get Nothing's NFT through the app called Nothing Community Dots.

[83] Binny Bansal resigned from the executive team on 28 January 2024, and over the past few months, he has completely divested his stake.

Flipkart also launched Vibes - which integrates video content and online shopping - bringing a 'window-shopping' experience for the users.

Hence, in August 2023, Flipkart introduced an in-app fashion platform named Spoyl, targeted at Gen Z individuals.

[90] On 4 May 2018, it was reported that multinational retail conglomerate Walmart had won a bidding war with Amazon to acquire a majority stake in Flipkart for US$15 billion.

[96][97] In a filing with the U.S. Securities and Exchange Commission on 11 May 2018, Walmart stated that a condition of the deal prescribed the possibility that Flipkart's current minority shareholders "may require Flipkart to effect an initial public offering following the fourth anniversary of the closing of the transactions at a valuation no less than that paid by Walmart".

[citation needed] According to a report in November 2014, Flipkart operated with a complex business structure that included nine firms, some registered in Singapore and some in India.

This was started with the help of getting the majority share in Sastasundar Marketplace Limited - an existing company that already was providing online pharmacy services.

[118][119][120] On 24 August 2012, Flipkart announced the completion of its 4th round of funding, netting a total of US$150 million from MIH (part of the Naspers Group) and ICONIQ Capital.

The company announced on 10 July 2013 that it had raised an additional US$200 million from existing investors, including Tiger Global, Naspers, Accel Partners and Iconiq Capital.

[131] On 29 July 2014, Flipkart announced that it raised US$1 billion from Tiger Global, Accel Partners, Morgan Stanley Investment Management, and a new investor, Singaporean sovereign wealth fund GIC.

[140] In March 2021, it was reported that Flipkart was considering the possibility of going public through a merger with a special-purpose acquisition company (SPAC) to speed up its listing process in the United States.

[149] In August 2014, the Enforcement Directorate claimed that it had found Flipkart to be in violation of the Foreign Exchange Management Act.

[150] The Delhi High Court declared that several e-commerce firms, including Flipkart, had violated foreign investment regulations.

[151] In January 2016, a public interest litigation hearing took place over Flipkart's alleged contravention of foreign investment norms.

[152] The same month, the Department of Industrial Policy and Promotion (DIPP) clarified that it did not recognise the marketplace model of online retail.

[153] In February 2016, Health Minister J. P. Nadda announced that the Maharashtra FDA had taken action against Flipkart, among others, for selling drugs without a valid license.

The scam included replacing the online ordered Apple products with bricks to cheat customers and company.

[163] The housemaid's employer sued Flipkart for this incident, citing the need for regulations to make offline delivery services safer.

Complaints included seven-day workweeks, extended hours, and a lack of clean toilets and medical assistance for bike riders involved in accidents.

Some of these challenges include Flipkart's alleged unfair policies towards sellers, the lack of a competent logistics service, and customer returns that are a result of consumer fraud.