[1][2] It was launched in 2019, and has lined up content from partners like Voot, Arre, Viu, TVF, Pocket Aces' Dice Media and more.
[3][4] In October 2019, it announced its first original series Back Benchers, a quiz show hosted by Bollywood film producer and director Farah Khan,[5][6][7] which features Bollywood celebrities as students and host Farah as the dean of the figurative school.
Bollywood celebrities who appeared on the show are Anil Kapoor, Shilpa Shetty,[8] Kartik Aaryan, Parineeti Chopra, Ananya Pandey, Bhumi Pednekar, Tapsee Pannu, Janhvi Kapoor, Malaika Arora amongst others.
[5][6] Flipkart has tied up with various production houses including Studio Next and Frames and Sikhya Productions to beef up its library of original series in various languages and genres for the Flipkart users.
[3][11] Flipkart Video Originals features programming in the following genres: action, comedy, romance, drama, horror, adventure and more.