Flirting or coquetry is a social and sexual behavior involving body language, or spoken or written communication between humans.
Flirting can change in intention as well as intensity, whether it is harmless fun, or employed with the design of seeking a romantic or sexual relationship.
She wrote of the Americans, "The boy learns to make advances and rely upon the girl to repulse them whenever they are inappropriate to the state of feeling between the pair", as contrasted to the British, where "the girl is reared to depend upon a slight barrier of chilliness... which the boys learn to respect, and for the rest to rely upon the men to approach or advance, as warranted by the situation."
[8] Communications theorist Paul Watzlawick researched courtship behaviors between English women and North American servicemen in late- to post-WWII, finding common misunderstandings of intent.
[13] In a 2014 review, sociologist David Henningsen identified six main motivations for flirting: sex, relational development, exploration, fun, self-esteem, and as a means to an end.
[17] The costs associated with interest signaling may be magnified in humans compared to the animal world, as the existence of language means information can circulate much further.
[22][23] Flirting behavior varies between cultures due to different modes of social etiquette, such as how closely people should stand, how long to hold eye contact, how much touching is appropriate and so forth.
Ethologist Irenäus Eibl-Eibesfeldt discovered that women from different continents (Africa and North America) behave similarly in some ways when flirting, such as nonchalantly breaking their gaze and smiling after first staring for a prolonged period of time.
[25] Japanese courtesans had another form of flirting, emphasizing non-verbal relationships by hiding the lips and showing the eyes, as depicted in much Shunga art, the most popular print media at the time, until the late 19th century.
The fan was extensively used as a means of communication and therefore a way of flirting from the 16th century onwards in some European societies, especially England and Spain.
Charles Francis Badini created the Original Fanology or Ladies' Conversation Fan, which was published by William Cock in London in 1797.