The company, which was privately held until its acquisition by Doubleclick[1] (now owned by Google), operated as an ASP and enabled clients to send mass email campaigns.
Toronto-based FloNetwork was cofounded in 1993 by entrepreneurs Paul Chen and Mina Lux, under the name Media Synergy Inc.
In November 1999 the company changed its name to FloNetwork Inc. Its initial business involved the development, sale and licensing of multimedia consumer software products.
In January 1999, they discontinued the development, sale and licensing of multimedia consumer software products and adopted a business strategy to offer e-mail messaging services over a hosted technology platform, quickly becoming a leader in the field.
As an early provider, the company quickly became recognized as a leader in the field, including articles in the NY Times, Business 2.0, and The Wall Street Journal.