A goddess of flowers, vegetation, and fertility, she received sacrifices (piacula) in the sacred grove of the Arval Brothers, an archaic priesthood.

Games were instituted for the founding day of the temple (28 April), and were held only occasionally until continued crop damage led to their annual celebration beginning in 173.

[9] The games (ludi) of Flora were presented by the plebeian aediles and paid for by fines collected when public lands (ager publicus) were encroached upon.

[11] The festival opened with theatrical performances (ludi scaenici), and concluded with competitive events and spectacles at the Circus and a sacrifice to Flora.

[21] Ovid describes a florifertum in honor of Juno Lucina on 1 March,[22] a date also celebrated as the dies natalis ("birthday") of Mars[23] in whose conception Flora played a role.