Florence Broadhurst

Florence Maud Broadhurst (28 July 1899 – 15 October 1977) was an Australian painter, wallpaper and fabrics designer and vaudevillian singer, dancer and musician as well as a businesswoman, charity worker and teacher.

She received mainly positive reviews for her singing and charleston dancing and was photographed in various overseas English-language newspapers including the Eastern Mail Delhi and the South China Morning Post.

Technical advances made in her studio included printing onto metallic surfaces, the development of a washable, vinyl-coating finish and a drying rack system that allowed her wallpapers to be produced in large quantities.

[1] By 1972, her wallpapers reportedly contained around 800 designs in eighty different colours,[1] while by the mid-1970s she monopolised the quality end of the Australian market and was exporting worldwide.

In the late 1990s, Chee Soon & Fitzgerald, a tiny but influential Sydney design store, held the wholesale and retail distribution rights for Broadhurst wallpaper.

This effort, coupled with an international resurgence of interest in wallpaper, greatly increased the designer's profile and led to distribution deals being struck for both the UK and the US in 2003.

Over the years, some licences have been granted for use other than wallpaper, such as high-end fashion pieces by designers Akira Isogawa, Nicky Zimmermann and Karen Walker.

Tennis Party at Mount Perry (Florence Broadhurst is second from left.)
Florence Broadhurst painting "Lifesaver's Rehearsal" in 1954.